BUPA Care Services wanted to improve their business performance by building and improving the internal business relationships between colleagues, encouraging and rewarding behaviours which demonstrated the BUPA values. They also wanted to reinforce a culture where best practice and ideas were shared effectively.
t4c created a workshop for 40 line managers which included bringing the current internal and external brand experiences to life. Managers interacted with care home residents and managers to fully understand the benefits and consequences of their behaviours and actions. The workshop was built to deliberately generate networking opportunities and to explore the skills which underpin effective relationship building.
Managers who attended rated the event at 98% satisfaction on average for overall content and opportunities to network and an average of 96% satisfaction for relevance and knowledge gained.
‘Part of the t4c offer is to complete research, get to know our culture, and they also got to know our customers. This enabled them to write and deliver relevant and realistic characters who engaged the audience in a dynamic and powerful way.
Part of the conference involved bringing the customer, a Care Home Manager and a Regional Training Manager into the room (played by actors). This created emotive engagement as current issues were credibly bought to life in front of us. Effective facilitation then enabled the group to see the benefits of maintaining effective relationships, and identifying how to start this process. It was a highly effective day and we achieved what we set out to achieve as a business.’